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My Coke Rewards is a fun way to reward yourself every time you enjoy a participating Coca-Cola product. Simply grab your favorite Coca-Cola beverages to get codes, then enter codes to earn points. Redeem your points to reward yourself with something fun!

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The Coke Zero™ Bracket Challenge

Official Rules

NO PURCHASE OR TEXT MESSAGE NECESSARY TO ENTER OR WIN. Each text message, sent or received, may incur a charge as provided in your rate plan. Message and data rates may apply. If you enter via text messaging, you will receive 9 text messages in response to your entry. Text messaging may not be available through all wireless carriers.

Eligibility: The Coke Zero™ Bracket Challenge (the "Promotion") is open only to legal residents of the 50 United States (or the District of Columbia) who are 13 years of age or older at the time of entry. Employees and non-employee workers of The Coca-Cola Company, Coca-Cola bottlers, National Collegiate Athletic Association® (NCAA), Turner Broadcasting System, Inc., CBS Broadcasting Inc., ePrize, Inc., and their respective parent companies, subsidiaries, affiliates, agents and any prize providers, agencies and suppliers that are involved in the development or execution of this Promotion or any of its materials, and the immediate family (spouse, parents, siblings, and children) and household members of each such person are not eligible. The Promotion is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law. The Promotion consists of a Sweepstakes (the "Sweepstakes") and a Game Piece Tournament (the "Game Piece Tournament"). The outcomes of the basketball games in the 2013 NCAA® Division I Men's Basketball Tournament (the "Tournament") will determine which holders of which game pieces will be eligible to receive prizes.
Sponsor: The Promotion is sponsored by Coca-Cola North America, a division of The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.
Administrator: ePrize, Inc., One ePrize Drive, Pleasant Ridge, MI 48069.
Agreement to Official Rules: By participating in the Promotion, entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Promotion.
Promotion Period: The Promotion begins at 8:00 a.m. Eastern Time ("ET"), February 18, 2013 and ends at 11:59 p.m. ET, April 10, 2013 (the "Promotion Period"). Administrator's computer is the official time-keeping device for this Promotion.
How to Enter: A maximum of 1.25 million Game Pieces will be distributed throughout the Promotion Period. Once supplies have been depleted, no more Game Pieces will be provided, but entrants will still be able to enter the Sweepstakes. There are 2 ways to enter the Sweepstakes and obtain a virtual game piece (each a "Game Piece"):
1. Purchase Coke Zero™ Products to Obtain Codes: Each Coca-Cola Zero™ product that you purchase will contain a unique code under the cap or inside the packaging ("Product Code"). During the Promotion Period, visit www.enjoymoremadness.com and log in to your My Coke Rewards ("MCR") Account ("Account") if you have one. If you are not already an MCR member, follow the onscreen directions to become one (See Section 6, below, for details on becoming a My Coke Rewards member). Follow the links and instructions to provide your Product Code and you will automatically receive 1 Sweepstakes entry and 1 randomly-selected virtual Game Piece based on the odds stated below, while supplies last. You will also receive Enjoy More Madness™ credit(s) and MCR points for each Product Code entered. The Instant Win Game is not compatible with systems using Opera Web Browsers.
  
  If you'd prefer to enter via text messaging, first obtain a Product Code. During the Promotion Period, using a two-way text-messaging capable device (each a "Device"), text your Product Code to the short code 2653. If you are eligible and your Product Code is valid, you will automatically receive 1 Sweepstakes entry and 1 randomly-selected virtual Game Piece based on the odds stated below, while supplies last. Be sure to link the phone number of the Device you used to enter to your valid MCR account for prize fulfillment purposes. Text STOP to 2653 to opt out. If you opt out before the phone number of the Device you used to enter has been linked to your valid MCR account, the Sponsor will not be able reach you for prize fulfillment purposes, resulting in prize forfeiture. Text HELP to 2653 for information. Send questions to mycokerewards@eprizefulfillment.com. Message and data rates may apply. Check your owner's manual for specific text-messaging instructions. Text messaging may not be available through all wireless carriers. Supported carriers, which are not Sponsors of the Promotion, include AWCC, AT&T, Boost, Nextel, Sprint, T-Mobile, US Cellular, Verizon Wireless, Virgin Mobile USA, MetroPCS, Cricket Wireless.
2. Alternate Method of Entry ("AMOE"): To participate in the Promotion without purchasing a Coca-Cola Zero™ product, follow the instructions below to request an AMOE code (the "AMOE Code").
  - i) Mail-In AMOE Code Request (available from February 8, 2013 at 12:00 a.m. ET through March 31, 2013 at 11:59 p.m. ET): To request an AMOE Code by mail, mail a 3"x5" piece of paper with your name, home mailing address, email address, day/evening/cellular phone numbers, and date of birth in an envelope with proper postage to "Coke Zero™ Bracket Challenge — AMOE Code Request," P.O. Box 5996, Dept. 592410, Kalamazoo, MI 49003-5046. All requests must be postmarked by April 1, 2013 and received by April 8, 2013. Limit: 1 request per envelope. All requests must be hand printed and become the exclusive property of the Sponsor. None will be acknowledged or returned. Proof of sending request will not be deemed to be proof of receipt by the Sponsor. The Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected, or postage-due requests, which will not be honored.
  - (ii) Online AMOE Code Request (available from April 1, 2013 at 12:00 a.m. ET through April 10, 2013 at 11:59 p.m. ET): To request an AMOE Code online, visit www.enjoymoremadness.com and log in to your MCR Account, if you already have one. If you are not already an MCR member, follow the onscreen directions to become one (See Section 6, below, for details on becoming a My Coke Rewards member). Once logged in to your Account, click here to request an AMOE Code.
  The AMOE Code will be emailed to the email address provided in your mail-in AMOE Code request (for Section 5(b)(i), above) or to the email address used to register for your Account (for Section 5(b)(ii), above). Once you have obtained an AMOE Code, visit the website address in the email you received with the AMOE Code (obtained through either of the methods described in Section 5(b) above) and follow the links and instructions to input that AMOE Code where indicated to receive 1 entry into the Sweepstakes and 1 randomly-selected virtual Game Piece based on the odds stated below, while supplies last. Obtaining a Game Piece for the Game Piece Tournament is not compatible with systems using Opera Web Browsers.
For Both Methods of Entry: Limit: 5 Game Pieces and 5 Sweepstakes entries per day, regardless of method or combination of methods of entry, during the Promotion Period. Multiple participants are not permitted to share the same email address, Account, or Device. All plays/entries must be received during the Promotion Period. Any attempt by any participant to obtain more than the stated number of entries/Game Pieces by using multiple/different email addresses, identities, Accounts, Devices, registrations and logins, or any other methods will void that participant's entries/Game Pieces and that participant may be disqualified. Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents (including, but not limited to, sweepstakes entry services) will void all entries by that entrant. In the event of a dispute as to any online entry/Game Piece, the authorized holder of the Account used to enter will be deemed to be the entrant. Potential winners may be required to show proof of being the authorized account holders.

Your Game Piece will indicate on it the region ("Region") and the seed ("Seed") that has been assigned to you. This will correspond to the seeding that is assigned for the Tournament on Selection Sunday. Once a team has been assigned to your specific Region and Seed, watch to see if your team wins its game. If it does, every entrant who has a Game Piece with that Region and Seed during the Second Round, Third Round, NCAA® Sweet 16®, NCAA® Elite Eight®, and NCAA® Final Four rounds will win the specified prize. See prize details in Section 9, below. For the final game of the Tournament, (the "Championship Game") only, if you have a Game Piece with the Region and Seed that matches the team that wins the Championship Game of the Tournament, you may be eligible for a Championship Game Grand Prize or a Championship Game First Prize. See Section 8, below for additional details.
How to Join My Coke Rewards: Click on the sign up link and follow the instructions to register as a My Coke Rewards member. To become a member, you must have a unique, valid email address. Accounts cannot be shared.
ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR OR ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE PROMOTION. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF THE PROMOTION SHOULD SO INDICATE, UNLESS AND UNTIL ENTRANT'S ELIGIBILITY, AND THE POTENTIAL WINNING PLAY/ENTRY/GAME PIECE HAVE BEEN VERIFIED, AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY PLAY THAT OCCURS AFTER THE INSTANT WIN GAME SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A DEFECTIVE PLAY, IS VOID AND WILL NOT BE HONORED.

Promotion Prize Selection, Game Piece Distribution, and Verification of Potential Winners: Potential winners must comply with all terms and conditions of these Official Rules. Winning is contingent upon fulfilling all requirements. Administrator is an independent judging organization whose decisions as to the administration and operation of the Promotion and the selection of potential winners are final and binding in all matters related to the Promotion.

For the Game Piece Tournament: There will be up to 1,250,000 Game Pieces randomly distributed during the Promotion Period, while supplies last, and based on the odds stated below. Once teams have been assigned to the Regions and Seeds for the Tournament, follow the team that corresponds to your Game Piece to see if you will be a winner of a prize. Undistributed Game Pieces, will not be eligible for prizes.

For the Championship Game Prizes: Administrator will randomly select the potential Championship Game Grand Prize winner and First Prize winners (if any, up to 9) from all winning team Game Pieces, on or around the day after the Championship Game. For example, if a #1 Seed wins the Tournament, there will only be one Game Piece which corresponds to that team. In that case, the participant who has that Game Piece will be the potential winner of the Championship Game Grand Prize. If a #1 Seed wins the Tournament and the Game Piece assigned to that Region and Seed was never awarded, Administrator will award the prize or prizes to one or more of the participants who hold the Game Piece or Game Pieces corresponding to the team which lost the final game (Championship Game) of the Tournament. Administrator will address the issue in a similar manner if there are no Game Pieces distributed for a particular Region and Seed. If a #2 Seed wins the Tournament, there will be five Game Pieces which correspond to that team. Administrator will conduct a random drawing to determine which of the five participants with those Game Pieces will be the potential winner of the Championship Game Grand Prize and the other four participants will be potential winners of the Championship Game First Prizes. If a #3 Seed wins the Tournament, there will be twelve Game Pieces which correspond to that team. Administrator will conduct a random drawing to determine which of the twelve participants with those Game Pieces will be the potential winner of the Championship Game Grand Prize and which of nine of the other eleven participants will be potential winners of the Championship Game First Prizes. If a team seeded #4 or lower wins the Tournament, there will be 22 — 89,566 Game Pieces which correspond to that team, according to the chart below. Administrator will conduct a random drawing to determine which one participant with one of those Game Pieces will be the potential winner of the Championship Game Grand Prize and which nine other participants with one of those Game Pieces will be potential winners of the Championship Game First Prizes. The remaining holders of those Game Pieces will not receive any prize related to the Championship Game.

For the Sweepstakes: Administrator will randomly select the potential Sweepstakes winner on or around April 12, 2013 from all eligible entries received. The potential winner will be notified by email, mail or phone.

For All Prizes: Each winner of a prize valued under $600, who entered via text messaging and does not have an MCR Account, will receive a text message to the Device he or she used to enter on or around the day after the applicable team wins a game. The text message will contain instructions to link the phone number of the Device used to enter to a valid MCR Account within 5 days of notice or attempt to notify. The MCR Account must include a valid physical address for prize fulfillment (P.O. Boxes are not accepted). Failure to link the phone number of the Device to the MCR Account will result in prize forfeiture. Each potential winner of a prize valued at $600 or more (parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return to Administrator a Declaration of Compliance, Liability and Publicity Release (the "Declaration"), which must be received within 5 days of the date notice or attempted notice is sent, in order to claim his/her prize. If any potential winner cannot be contacted, fails to sign and return the Declaration (for prizes valued at $600 or more only) within the required time period, or if prize is returned as undeliverable, he/she forfeits the prize. In the event that the potential Sweepstakes winner or a potential winner of a Championship Game Grand or First Prize is disqualified for any reason, Administrator will award the prize to an alternate winner in a random drawing from among all remaining eligible entries, if any, for the applicable prize, up to 3 alternate drawings. If the alternate potential winners are disqualified, the applicable prize will not be awarded. Prizes associated with undistributed/unclaimed Game Pieces will remain un-awarded, as will unclaimed Second Round, Third Round, NCAA® Sweet 16®, NCAA® Elite Eight®, and NCAA® Final Four round prizes. Non-travel and non-vehicle prizes will be fulfilled approximately 8 to 10 weeks after the conclusion of the Promotion.

The Game Pieces will be randomly distributed, but will be available in quantities set forth in the following chart:

REGION A Seed	Total Number of Game Pieces Available out of 1.25 Million
16	89,566
15	78,125
14	46,875
13	39,063
12	31,250
11	1,250
10	9,688
9	8,125
8	1,250
7	6,563
6	470
5	235
4	22
3	12
2	5
1	1

REGION B Seed	Total Number of Game Pieces Available out of 1.25 Million
16	89,566
15	78,125
14	46,875
13	39,063
12	31,250
11	1,250
10	9,688
9	8,125
8	1,250
7	6,563
6	470
5	235
4	22
3	12
2	5
1	1

REGION C Seed	Total Number of Game Pieces Available out of 1.25 Million
16	89,566
15	78,125
14	46,875
13	39,063
12	31,250
11	1,250
10	9,688
9	8,125
8	1,250
7	6,563
6	470
5	235
4	22
3	12
2	5
1	1

REGION D Seed	Total Number of Game Pieces Available out of 1.25 Million
16	89,566
15	78,125
14	46,875
13	39,063
12	31,250
11	1,250
10	9,688
9	8,125
8	1,250
7	6,563
6	470
5	235
4	22
3	12
2	5
1	1

The odds of obtaining a particular Game Piece can be calculated by taking the number of that particular Game Piece and dividing it by 1.25 million. For example, the odds of obtaining a number 2 seed Game Piece for the South Region are 4:1,250,000.

Prizes:
1. Sweepstakes Prize:
  
  1 GRAND PRIZE: A General Motors vehicle. Sponsor will determine all features of vehicle including but not limited to color of exterior and interior, and all other features or upgrades will be allowed only if permitted by delivery dealer and paid for by winner. Winner must be a licensed driver and will be required to provide proof of insurance at both the time of confirmation and the time of delivery. Winner is responsible for title, license, registration, dealer preparation costs, auto insurance and other fees associated with prize. Winner must take delivery of prize from the automobile dealership designated by Sponsor. Approximate Retail Value ("ARV"): $30,000
  
  Odds of winning the Sweepstakes prize depend on the number of eligible entries received during the Promotion Period.
2. Game Piece Tournament Prizes:
  
  The number of Game Piece Prizes awarded in this Promotion will depend on the outcome of the Tournament, including without limitation the Seed of the teams that play in the final game.
  
  Every person who has a Game Piece for a team that wins in the second round will win a Second Round Prize. Every person who has a Game Piece for a team that wins in the third round will win Third Round Prize and a Second Round Prize, and so on. If you have a Game Piece for a team that wins in all the rounds, you will win 5 prizes for that team and be entered into a random drawing for the Championship Game prizes, unless that Game Piece is for a #1 Seed, in which case you will be eligible to win the Championship Game Grand Prize in lieu of being entered into a drawing for the Championship Game prizes. A person who holds a Game Piece will receive a prize for every round (except the first round) that the applicable team wins in the Tournament, with the exception of the Championship Game prize(s), see details in Section 8, above. Winners of Game Piece Prizes will have 30 days to redeem their prizes or forfeit them.
  
  Second Round Prizes: A coupon good for a 20 ounce Coke Zero™. ARV: $1.59.
  
  Third Round Prizes: Universal Music 5-Pack of Downloads, awarded as a digital code. ARV: $5.
  
  NCAA® Sweet 16® Prizes: $20 Live Nation® Concert Cash®, subject to full Code Terms of Use. ARV: $20.
  
  NCAA® Elite Eight® Prizes: A $100 Best Buy gift card. ARV: $100.
  
  NCAA® Final Four Prizes: An airline or hotel partner voucher. ARV: $400.
  
  Championship Game Grand (one prize only): A check for $100,000. ARV: $100,000.
  
  Championship Game First Prizes (up to 9, depending which team wins the Championship Game of the Tournament, see details in Section 8, above): A trip for 2 to Dallas, TX for the 2014 NCAA® Final Four®. Trip package includes round trip, coach-class air transportation for 2 from a major airport near winner's home (determined by Sponsor in its sole discretion); 4 nights' accommodations at Sponsor's choice of hotel (single room, double occupancy); and 2 tickets to the 2014 NCAA® Final Four® Semi-Final & Final Games (seat locations to be determined by Sponsor in its sole discretion). Winner must travel on the dates specified by the Sponsor, surrounding the 2014 NCAA® Final Four® game, or prize will be forfeited. Travel must be round trip. Sponsor will determine airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in these Official Rules, and those set forth by the Sponsor's airline carrier of choice as detailed in the passenger ticket contract. If trip destination is less than 250 miles from the winner's residence, winner will be provided $200 in spending money for driving expenses in lieu of air transportation. Sponsor is not responsible if any scheduled event is delayed, postponed or cancelled for any reason and winner will not be reimbursed for tickets. Tickets may be subject to issuer's standard rain-check policies and procedures. All expenses, travel, and other costs not expressly stated in the package description above are the sole responsibility of winner. If winner is a minor (as determined by his/her state of residence), winner's guest must be winner's parent/legal guardian. If winner's guest is a minor (as determined by his/her state of residence), winner must be minor's parent/legal guardian and must complete required paperwork on behalf of minor, as applicable. Travel companions must execute liability/publicity releases prior to issuance of prize documents. Restrictions, conditions and limitations may apply. Lost, mutilated, or stolen tickets, vouchers or certificates will not be replaced. By accepting ticket prize, winner agrees to abide by any terms, conditions and restrictions provided by the ticket. Sponsor is not responsible if winner does not use ticket on day of event. ARV: $7,500. The ARV of travel may vary based on airfare fluctuations and distance between departure and destination. Winner will not receive difference between actual and approximate retail value.
  
  The odds of winning a Game Piece prize will depend on both the odds of receiving a particular Game Piece as explained in Section 8, above, and whether a particular team wins in the applicable round of the Tournament. If a team that is lower than a #1 Seed wins the Tournament, the odds of winning a Championship Game Grand or First Prize will depend on how many Game Pieces for that Region and Seed exist and were distributed.
  
  For All Prizes: Terms and conditions of coupons, gift cards, digital codes, and vouchers apply. Prizes awarded as digital codes will expire 30 days after promotion conclusion. Sponsor and Administrator are not responsible for complaints or issues regarding codes (claims that code is invalid, insufficient, etc.) and winner should address any such issues with the issuer of the code. No substitution, exchange or transfer of prize by any winner. Sponsor reserves the right to substitute any prize for one of equal or greater value. Each prize winner is responsible for all taxes and fees associated with prize receipt and/or use. Limit: one Championship Game Prize per person. MAXIMUM TOTAL ARV OF ALL POSSIBLE PRIZES: $1,349,508.
Publicity: Except where prohibited, participation in the Promotion constitutes entrant's consent for Sponsor and its designees to use entrant's name, statement, prize information, likeness, photo from Championship Game First Prize trip, and city and state of residence for promotional purposes in any media without further consideration.
General Conditions: In the event that the operation, security, or administration of the Promotion is impaired in any way for any reason, including, but, not limited to, fraud, technical failures, regularly-scheduled maintenance, virus or other technical problem, the Sponsor may, in its sole discretion, either: (a) suspend the Promotion to address the impairment and then resume the Promotion in a manner that best conforms to the spirit of these Official Rules; or (b) cancel the Promotion and award the prizes in a random drawing from among all eligible entries received up to the time of impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
Release and Limitations of Liability: Except where prohibited, by participating in the Promotion, entrants agree to release and hold harmless The Coca-Cola Company, Coca-Cola bottlers, National Collegiate Athletic Association® (NCAA), Turner Broadcasting System, Inc., CBS Broadcasting Inc., ePrize, Inc., Live Nation Worldwide, Inc., and their respective parents, subsidiaries, affiliates, promotional partners, prize partners, agents and agencies, and the officers, directors and employees of each of them (the "Released Parties") from and against any claim or cause of action arising out of participation in the Promotion or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Promotion; (b) technical errors related to computers, servers, providers, printers or telephone or network lines; (c) printing errors; (d) errors in the administration of the Promotion or the processing of registrations and game plays; (e) late, lost, or undeliverable mail; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Promotion or receipt, use or misuse of any prize. Entrant further agrees that in any cause of action, the Released Parties' liability will be limited to the cost of entering and participating in the Promotion and in no event shall the Released Parties be liable for attorney's fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant's sole remedy is another Sweepstakes entry or Instant Win Game play, if it is possible. If the Promotion, or any part of it, is discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any prize offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth herein to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims. NCAA is not a sponsor of this promotion. NCAA, Final Four and Enjoy More Madness are trademarks of the National Collegiate Athletic Association.
Disputes: Entrant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prizes awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering any Promotion, but in no event attorneys' fees. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.
Promotion Results: For a list of major prize winners, visit http://bit.ly/TjYaUH. The winner list will be posted after winner confirmation is complete.

No Purchase Necessary | Coke Zero is the Official Fan Refreshment of the NCAA®. Visit NCAA.COM for Official NCAA® Tournament Information.

This is not intended to be used as a gambling device, but strictly for entertainment purposes only. The NCAA and Coca-Cola do not promote, endorse, or condone gambling or sports wagering of any kind. *No Purchase necessary-- see official rules and terms and conditions for complete promotion details. Must be a My Coke Rewards member and 13 years or older to enter. Limit 5 Entries per member per day for the Bracket Challenge. Promotion begins 02/18/2013 and ends 04/10/2013. $20 Concert Cash® subject to full Code Terms of Use. Concert Cash is a registered trademark of Live Nation Worldwide, Inc. Prizes and NCAA Team Gear credits must be redeemed by 5/10/2013. NCAA, Final Four, March Madness, Selection Sunday, NCAA Sweet Sixteen, Elite Eight and Enjoy More Madness are trademarks of the National Collegiate Athletic Association.