What is the promotional timeframe for the Coke Zero Buy, Get and Play program?

Consumers can participate in the Coke Zero Buy, Get and Play program on www.enjoymoremadness.com beginning Monday, February 18, 2013 at 8AM and ending on Wednesday, April 10, 2013 at 11:59PM.

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What packages are included in the Coke Zero Buy, Get and Play program?

All Coke Zero packages are included in this year's program.

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What is www.enjoymoremadness.com?

This website is the digital hub for the Coke Zero Buy, Get and Play experience from 2/18/2013 - 4/10/2013. During that time, you can enter codes from under the cap or inside any package of Coke Zero and play the Coke Zero Bracket Challenge, show your Team spirit by collecting and redeeming points for cool custom college gear and engage with other fans through the :35 second Pressure Test (trivia challenge).

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What is the Coke Zero Bracket Challenge and how do I play?

The Coke Zero Bracket Challenge is a fun and innovative way to engage in the 2013 NCAA® Division I Men's Basketball Championship. Enter codes from under the cap or inside of Coke Zero packages at www.enjoymoremadness.com and click on play the Coke Zero Bracket Challenge from the homepage. Each code is good for one game piece per person. Each game piece will reveal a region and seed (team) playing in the 2013 NCAA® Division I Men's Basketball Championship. All game pieces are assigned randomly throughout the promotional time frame. Each time the team you have been assigned wins, you will win a prize. Prizes are pre-determined for each round of the tournament.

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How are game pieces assigned and distributed once I enter my code and click to play the Coke Zero Bracket Challenge?

Game pieces will be completely randomly assigned throughout the promotional time window of 2/18/2013 - 4/10/2013 based on pre-determined odds.

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Are there any prizes awarded for the 1st round games?

No - prize awards begin for a Team's win beginning in the Second-Round (Round of 64).

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How do I know what Team I have been assigned if I enter a code before March 17, 2013 or Selection Sunday?

If you enter a code and play the Coke Zero Bracket Challenge prior to Selection Sunday (3/17/2013), you game piece(s) will reveal a region and seed. Immediately following the announcement of 2013 NCAA® Division I Men's Basketball Championship Teams, your game piece(s) will be updated to the appropriate region/seed Team name(s). All game pieces assigned after Selection Sunday (3/17/2013), will have a Team name listed on them. You will receive an email with your assigned region and seed name prior Selection Sunday and the Team name post Selection Sunday.

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What happens if I enter a Team after the 2013 NCAA® Division I Men's Basketball Championship has already begun?

Because game pieces are being randomly assigned throughout the 2013 NCAA® Division I Men's Basketball Championship, you may be assigned a Team that has already lost. If so, you are automatically entered into a secondary grand prize drawing! If the Team you are assigned has won in previous rounds, you will receive a sweepstakes entry into that rounds drawing!

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Why not prevent Teams that have already lost from being assigned throughout the 2013 NCAA® Division I Men's Basketball Championship?

Coke Zero wants you to Enjoy Everything about the NCAA® Division I Men's Basketball Championship! To keep things fair for everyone, game pieces must be randomly assigned throughout the entire promotional time frame. Besides, even if your Team has lost, you still are entered for a chance to win an awesome secondary Grand Prize - a new 2013 GM vehicle!

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How do I win the GRAND PRIZE of $100,000?

If the Championship game winner is a Seed one team, the person with that corresponding team game piece will be the winner of the $100,000 prize. If a lower seed 2-16 wins the Championship game all users with the corresponding game piece of the winning team will be entered into a drawing for a chance to win $100,000 or one of nine trips for 2 to the 2014 NCAA® Division I Men's Basketball Championship in Dallas, TX.

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What are the prizes I can win each round of the Tournament if I play the Coke Zero Bracket Challenge?

Second Round prizes - Free 20oz Coke Zero; Third Round prizes - 5 Free Music Downloads; NCAA® Sweet 16® prizes - $20 Live Nation® Concert Cash® subject to full Code Terms of Use; Elite Eight® prizes - $100 Electronics Gift Card; Final Four® prizes - RT Airline Ticket or Hotel Voucher; Championship Game prizes - Trip for 2 to 2014 NCAA® Division I Men's Basketball Championship in Dallas, TX or $100,000 - SEE OFFICIAL RULES FOR COMPLETE PRIZING AND PROGRAM DETAILS.

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How will I know if I am a winner?

You will receive a status email within 48 hours of each game in the tournament. This email will outline all of the seeds you have been assigned in the tournament, prizes you have won as well as your total number of entries into the grand prize drawing.

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How does the Buy/Get program work on www.enjoymoremadness.com?

Each package of Coke Zero has a specific emm.com credit value.

• Any closure is worth 1 emm.com credit
• 12/15pks are worth 2 emm.com credits
• 20/24/32pks are worth 3 emm.com credits

Credits can be redeemed for a FREE 20oz. of Coke Zero or for cool, customizable gear featuring your favorite Team! See Terms and Conditions on www.enjoymoremadness.com for reward values and redemption details.

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How many schools are available in the Buy/Get program?

There are 83 NCAA® schools participating in this year's program. For a complete list of participating schools, go to www.enjoymoremadness.com

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Are there limits to what I can redeem with my EMM.com credits?

All items are available while supplies last. To be sure everyone has a chance to get the rewards they want, we are making one of each item available for each EMM.com participant. See Terms and Conditions on site for complete details.

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How long will it take to receive my merchandise after I place my order on EMM.com?

All orders will be downloaded weekly and sent to our supplier. You can anticipate receiving your rewards a minimum 6-8 weeks after you have placed your order.

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Do my EMM.com credits expire?

Yes, they do. All EMM.com credits are valid through April 10, 2013 at 11:59PM.

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If I input my Coke Zero code on www.enjoymoremadness.com, do I still get my My Coke Rewards points, too?

Yes! You do! You will be awarded the appropriate MCR points for each package code you enter!

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What is the :35 Second Pressure Test?

This is an online Trivia game for consumers to test their NCAA® Basketball trivia knowledge. Consumers will have a chance to answer as many randomly assigned trivia questions in :35 seconds. Those with the most correct answers daily will be featured on the Daily Leader Board and will have bragging rights until their score is beat! Based on your score, you can upload badges to via your social media and challenge friends to try and beat your score! Additionally, each time you come back, you will be entered into a drawing for great prizes including, NCAA.com gift cards, Fatheads awarded as a gift code, or an LG TV, awarded as a gift card! Over 50 prizes will be awarded via sweepstakes drawing on or around April 11, 2013.

Please see the :35 Second Pressure Test Official Rules on www.enjoymoremadness.com for complete details.

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How can I contact you?

We'd love to hear from you. We've done our best to give you as much information as possible in these FAQs. If you do not see the answer to your question on this page you can reach us completing our contact us form. We'll get back to you as quickly as we can.

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What is the promotional time frame for the Online Play To Win At The Buzzer Game at McDonald's® (the "Sweepstakes")?

Consumers can participate in the Sweepstakes on www.NCAA.com/McD beginning Tuesday March 12, 2013 at 12:00AM ET and ending on Wednesday, April 15, 2013 at 11:59PM ET.

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What is the Sweepstakes and how do I play?

The Sweepstakes is a fun and innovative way to engage in the 2013 NCAA® Division I Men's Basketball Tournament. Visit at www.NCAA.com/McD to enter codes from game pieces found on specially marked packaging of qualifying food items at McDonald's. Each game piece contains one code which is good for one online game play. The online game will award Grand Prize Sweepstakes entries as well as "virtual game pieces." Each virtual game piece will reveal a region and seed (team) playing in the 2013 NCAA® Division I Men's Basketball Tournament. All virtual game pieces are assigned randomly throughout the promotional time frame. Each time the team you have been assigned wins its game, you will be entered into a sweepstakes drawing for a chance to win that round's prize. You can also obtain codes without making a purchase - see Official Rules for alternate method of entry.

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How are virtual game pieces assigned and distributed once I enter my code and receive an entry into the Sweepstakes?

Virtual Game Pieces for the Online Virtual Game Piece Sweepstakes will be randomly distributed during the Promotion Period based on the odds stated in the Official Rules.

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Are there any prizes awarded for the first round games?

No - The first round is selection of the 64 teams that will participate in the NCAA® Division I Men's Basketball Tournament. Prize awards begin for a Team's win beginning in the Second Round.

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How do I know which Team I have been assigned if I enter a code before March 17, 2013 (Selection Sunday™)?

If you enter a code and play the Sweepstakes prior to Selection Sunday (3/17/13), each of your virtual game pieces will reveal a region and seed. Immediately following the announcement of 2013 NCAA® Division I Men's Basketball Tournament Teams, virtual game pieces will be updated to the appropriate region/seed Team names. All game pieces assigned after Selection Sunday (3/17/13), will have a Team name listed on them.

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What happens if I enter a Team after the 2013 NCAA® Division I Men's Basketball Tournament has already begun?

Because virtual game pieces are being randomly assigned throughout the 2013 NCAA ® Division I Men's Basketball Tournament, you may be assigned a Team that has already lost. If so, you are still entered into the Grand Prize drawing! If the Team you are assigned has won in previous rounds, you will receive a sweepstakes entry into that rounds drawing!

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Why not prevent Teams that have already lost from being assigned throughout the 2013 NCAA ® Division I Men's Basketball Tournament?

Coke Zero wants you to Enjoy Everything about the NCAA® Tournament! To keep things fair for everyone, virtual game pieces must be randomly assigned throughout the entire promotional time frame. Besides, even if your Team has lost, you still are entered for a chance to win an awesome Grand Prize - General Motors ("GM") Vehicle. One (1) Prize available. MSRP: up to $30,000. The winner will receive his or her choice of a 2013 GM Vehicle up to $30,000 MSRP or a check for $30,000. See Official Rules for more details.

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What are the prizes I can win each round of the Tournament if I play the Sweepstakes?

Second Round prizes - A Universal Music 5-Pack of Downloads; Third Round prizes - A $10 Arch Card; NCAA® Sweet 16® prizes - A $50 ShopNCAASports.com Gift Certificate; Elite Eight® prizes - A Fathead Wall Decal; Final Four® prizes - A $500 Airline Voucher; Championship Game prizes - Trip for 2 to 2014 NCAA® Men's Final Four in Dallas, TX. SEE OFFICIAL RULES FOR COMPLETE PRIZING AND PROGRAM DETAILS.

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How do I know I've won a prize in the Online Sweepstakes? How will I be notified?

We will complete the Second Round, Third Round, NCAA® Sweet 16®, Elite Eight®, Final Four® and Championship Game drawing on or around April 16, 2013 to determine the sweepstakes winner(s) for each round's prize. You will be notified via email if you are a winner. The email will outline all instructions for redeeming your prize.

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How do I know what teams I've been assigned? How do I check my Account?

If you enter a code and play the Sweepstakes prior to Selection Sunday (3/17/13), each of your game pieces will reveal a region and seed. Immediately following the announcement of 2013 NCAA® Division I Men's Basketball Tournament Teams, game pieces will be updated to the appropriate region/seed Team names. All game pieces assigned after Selection Sunday (3/17/13) will have a Team name listed on them. You will receive an email with your assigned region and seed name prior to Selection Sunday and the Team name post Selection Sunday. You can view your assigned virtual game pieces by logging into your My Coke Rewards Account, clicking on "My Account" and choosing the "Redemption History" tab.

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How do I change my email address?

To change your email address, please log into your My Coke Rewards Account, click on "My Account" then "Account Information". Then, follow the directions shown on screen to complete updating your email address.

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How can I view a winner's list for prizes won in the Online Sweepstakes?

For a list of major prize winners, visit http://bit.ly/WMXb0g. The winner list will be posted after winner confirmation is complete.

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How can I request a Virtual Game Piece? How many can I request?

Mail-In Sweeps Code Request (available from March 1, 2013 at 12:00 a.m. ET through April 1, 2013 at 11:59 p.m. ET): To request an Sweeps Code by mail, mail a legibly handwritten, self-addressed, stamped envelope ("SASE") with sufficient postage and a return address, including first and last name, street address, city, state, and ZIP or postal code to: Online Play to Win At The Buzzer Game Piece Request, P.O. Box 7449, Prospect Heights, IL 60070. 1 in-store game piece, including a Sweeps Code, will be mailed in response to each mail-in request that complies with the requirements of these Official Rules, while supplies last. (See link to separate official rules for the In-Store Game, above.) All requests must be postmarked by April 1, 2013 and received by April 8, 2013. Limit: 1 request per envelope. Note that requests received by Sponsor after March 18, 2013 may not be fulfilled in time for entrant to enter online, but will be valid for in-store game play. Requests from Vermont ("VT") residents that are postmarked in VT may omit return postage. (Do not send any winning in-store game pieces, comments or questions to the above address.) Each request must be mailed in a separate stamped outer mailing envelope with the requestor's first and last name, street address, city, state and ZIP or postal code (name and address must match the return name and address on SASE) legibly hand printed in the upper left hand corner of the outer envelope. Both outer envelope and SASE must be handwritten. Requests that are sent in business reply envelopes that utilize address labels or stickers (for any address), that are photocopied, hand-stamped, computer-generated or otherwise mechanically or digitally produced or reproduced, that are not mailed in separate outer stamped mailing envelopes, or that otherwise fail to comply with these Official Rules will NOT be honored, acknowledged or returned, and the persons submitting such requests will forfeit any corresponding postage and envelopes. All requests must be hand printed and become the exclusive property of the Sponsor. None will be acknowledged or returned. Proof of sending request will not be deemed to be proof of receipt by the Sponsor. The Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected, or postage-due requests, which will not be honored.

(ii) Online Sweeps Code Request (available from April 2, 2013 at 12:00 a.m. ET through April 15, 2013 at 11:59 p.m. ET): To request a Sweeps Code online, visit www.ncaa.com/mcd and log in to your MCR Account, if you already have one. If you are not already an MCR member, follow the onscreen directions to become one (See Section 7, below, for details on becoming a My Coke Rewards member). Once logged in to your Account, click here to request a Sweeps Code. The Sweeps Code will be mailed to you at the address provided on the SASE if you mailed in your Sweeps Code request (for Section 6(b)(i), above) or emailed to you at the email address used to register for your Account (for Section 6(b)(ii), above). Once you have obtained a Sweeps Code, visit the website address in the email you received with the Sweeps Code (obtained through either of the methods described in Section 6(b) above) and follow the links and instructions to input the Sweeps Code where indicated to receive 1 entry into the Grand Prize Sweepstakes and be awarded one randomly-selected virtual Game Piece based on the odds stated below. If you received the Sweeps Code by mail, you first will need to log in to your MCR Account if you have one. If you are not already an MCR member, follow the onscreen directions to become one (see Section 7, below, for details on becoming a MCR member).